B2B paid acquisition that generates pipeline not just clicks.
Google, Meta, and LinkedIn campaigns built around your ICP, your sales cycle, and your revenue targets. Not vanity metrics.
Most B2B paid campaigns fail for the same reasons
Targeting too broad. Creative built for B2C. No connection between ad spend and pipeline. Campaigns optimised for leads that sales never closes. Budget spread across every channel with no clear strategy on which one actually moves the needle for your specific business.
The result? CAC climbs. ROAS looks fine on paper. But revenue doesn't follow.
We build the acquisition engine. Your team runs it.
Channel Strategy & ICP Design
Channel Strategy & ICP Design
Before running a single ad, I map your ideal customer profile — company size, role, pain points, buying triggers. Then I identify which channels your buyers actually use and where you'll get the best CAC for your specific offer. No guesswork. No spray and pray.
Campaign Architecture & Launch
Campaign Architecture & Launch
Full campaign build across Google, Meta, or LinkedIn structured for B2B buying behaviour, not B2C conversions. Search intent, retargeting, audience segmentation, bidding strategy, and ad copy all aligned to your pipeline goals.
Creative Strategy & Ad Copy
Creative Strategy & Ad Copy
B2B ads fail because they're either too corporate or too salesy. I design a creative framework messaging angles, hooks, formats that speaks directly to your buyer's problem and drives qualified clicks, not just impressions.
Ongoing Optimisation System
Ongoing Optimisation System
A documented system for testing, iterating, and scaling so your in-house team knows exactly what to do each week. Which levers to pull, which metrics to watch, when to scale and when to cut.
Ongoing Optimisation System
The right channel depends on your buyer. Here's where I operate:
A paid acquisition engine your team owns completely.
✅ Pipeline : Campaigns optimised for qualified leads that your sales team actually wants to close, not just form fills.
✅ Clarity : Full visibility into which channels, campaigns, and creatives are driving CAC and pipeline. No black box.
✅ Independence : Documented playbook, trained team, clean account structure. You don't need me to keep it running.
This is right for you if:
You're a B2B SaaS or services company looking to build a paid acquisition channel
You've run ads before but CAC is too high and you don't know why
Your agency is running your accounts but can't explain the strategy behind them
Your agency is running your accounts but can't explain the strategy behind them
You want someone senior thinking about your acquisition
not a junior account manager pressing buttons
You're a B2B SaaS or services company looking to build a paid acquisition channel
You've run ads before but CAC is too high and you don't know why
You're pre-Series A and need to prove paid acquisition works before hiring in-house
You want someone senior thinking about your acquisition
not a junior account manager pressing buttons
You're pre-Series A and need to prove paid acquisition works before hiring in-house
Fixed scope. 6-8 weeks. Clean handoff.
Week 1-2 :
ICP deep dive, competitor audit, channel strategy, and campaign architecture design.
Week 1-2 :
ICP deep dive, competitor audit, channel strategy, and campaign architecture design.
Week 3-4 :
Campaign build, tracking setup, creative framework, and launch.
Week 3-4 :
Campaign build, tracking setup, creative framework, and launch.
Week 5-6 :
Optimisation, A/B testing, performance review against baseline KPIs.
Week 5-6 :
Optimisation, A/B testing, performance review against baseline KPIs.
Week 7-8 :
Handoff documentation, team training, and final performance report.
Week 7-8 :
Handoff documentation, team training, and final performance report.
