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Your app is acquiring users. But do you know which ads are actually driving them?
Without a Mobile Measurement Partner, your ad platforms are taking credit for installs they didn't drive and you're optimising on data that's completely wrong.
THE PROBLEM
Mobile attribution is broken by default. Here's why.
Every ad platform - Google, Meta, Apple Search Ads claims credit for the same install. Without an independent MMP sitting in the middle, you have no way to know who's telling the truth. You end up over-investing in channels that look good on platform dashboards but aren't actually driving quality installs. Meanwhile, privacy changes like iOS 14+ and SKAdNetwork have made this even harder to get right without a proper setup.
The result? Budget wasted on the wrong channels. CAC inflated. Growth stalled.
WHAT IS AN MMP
What's a Mobile Measurement Partner and why does your B2B app need one?
An MMP is an independent third-party tool AppsFlyer, Adjust, or Branch that sits between your app and your ad platforms. It tracks every install, in-app event, and conversion from a neutral position so no single platform can overclaim. For B2B SaaS products with a mobile app or app-based onboarding, an MMP is not optional. It's the foundation of trustworthy acquisition data.
WHAT WE DO
We set up, audit, and connect your mobile measurement stack.
MMP Selection & Setup
Evaluate and select the right MMP for your stack AppsFlyer, Adjust, or Branch. Full SDK integration, partner configuration, and postback setup across all your ad networks
In-App Event Mapping
Define and implement the events that matter install, registration, first value moment, subscription, purchase. Map them correctly so your ad platforms optimise toward quality users, not just installs.
SKAdNetwork & Privacy-Safe Attribution
iOS 14+ broke most mobile attribution setups. I configure SKAdNetwork correctly conversion value mapping, campaign structure, reporting so you maintain measurement in a privacy-first environment.
MMP to Ad Platform Connection
Connect your MMP data back to Google, Meta, and Apple Search Ads so your campaigns optimise on real in-app events not proxy metrics. This alone typically drops CAC by 20-40%.
WHAT YOU GET AT THE END
Clean mobile data. Trustworthy acquisition decisions.
✅ Accuracy : One source of truth for installs, events, and conversions not five different platform dashboards showing five different numbers.
✅ Optimisation : Ad platforms optimise toward your real in-app conversion events not surface-level installs that never convert.
✅ Control : Full documentation of your MMP setup, event taxonomy, and attribution logic. Your team owns it completely.