Results without context don't tell you much. These case studies show what was happening, what we diagnosed, what changed, and what happened next — every number pulled from live Google Ads and Appsflyer dashboards.
We're proud of the numbers, but the work behind them matters more — read below for how we got there.
The starting point. The problem wasn't simply generating more leads — the challenge was connecting campaign optimisation with lead quality and downstream business outcomes.
What we changed. We reworked the acquisition and measurement system so optimisation could move closer to actual qualified pipeline, verified end-to-end through GA4 and Appsflyer.
The outcome. 6.44K+ conversions at ₹27.80 cost per conversion, a 25.97% click-to-conversion rate, and cost per acquisition 30% below the account's prior CPA benchmark.
GA4 + Appsflyer verified
The starting point. Growth was already happening — the problem appeared when additional budget stopped producing proportional outcomes, a common ceiling as accounts scale.
What we changed. We analysed campaign structure, audience behaviour, creative performance and downstream conversion (PMax, Search and YouTube) to identify exactly where efficiency was breaking, then rebuilt the structure around it.
The outcome. Across the Feb–May 2025 window, the campaign held a 76.1% conversion rate through 3.22M+ clicks, producing 2.45M+ verified conversions at ₹3.46 cost per conversion.
PMax · Search · YouTube — Feb–May 2025
The starting point. Install volume alone wasn't enough — the account needed acquisition tied to what users actually did after installing, across a multi-geo footprint.
What we changed. We mapped acquisition back to meaningful in-app events, improved measurement across Search, Display and YouTube, and created clearer optimisation signals for the platforms.
The outcome. 364K+ total clicks at ₹81.58 cost per conversion, with acquisition now optimising toward post-install behaviour rather than install volume alone.
Search · Display · YouTube — Multi-geo
"Working with Yash transformed our paid marketing. He restructured the full funnel — tracking, audiences, creatives, bid optimisation — and helped us scale profitably without compromising ROAS."
"Yash helped us go from inconsistent performance to predictable growth. His ability to combine analytics, creative testing, and audience strategy into one cohesive engine was what stood out."
"From Meta to Google Ads, Elevatia played a key role in helping us scale profitably. Collaborative approach and growth-focused mindset made them a valuable long-term partner."
Case studies above are anonymized to protect client confidentiality; named clients above have given permission to share their quotes. Detailed references available on request.
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